Location: Manila

About the Hiring Company:

We are on a mission to be the most successful online gaming entity in Asia and other emerging markets. 

We are currently looking for a Head of Acquisition which shall function as the overall leader for the ‘conversion’ metric. 

Job Description:

• Analyze and improve AFFILIATION PROCESSES AND PARTNERSHIP, guiding the Affiliation Manager to optimize revenue and conversion through this channel. 
• Proactively seek for innovative ways to GROW our ORGANIC channels through digital media, SEO and other similar sources.
• Constantly review the CONVERSION FUNNEL and recommend improvement points to the CCO ; report the impact of relevant projects and lead the adjustment of strategies based on quantitative data. 
• Be the champion for initiatives that make new player journey faster, better and more engaging.
• Provide strategic direction to the Telesales Manager by studying opportunities on connection, bonus effectiveness, conversion and player profiling. 
• Drive the GROWTH of all the brands and markets we are in by pushing for traffic/referrals, FTD, strategic source/partnerships
• Be the strongest voice in advocating for process automation, cost-benefit analysis of all acquisition channels and creative conversion campaigns. 

The Successful Candidate:

• Have at least 10 years of senior leadership experience, 5 years of which should preferably be within the online gaming space. 
• Someone with in-depth knowledge and expertise on Affiliation, SEO, Telesales and emerging tools and platforms that drives traffic. 
• Exposure to the Asian market an advantage
• Analytic 
• Proven skills and experience in charting yearly strategy on growth
• Excellent leadership skills
• Willing to relocate to Manila 
• The Head Of Acquisition must be familiar with varied, inter-related metrics that are critical to the success of the role:
  • ON TELESALES: efficiency, utilization, conversion, player profiling
  • ON AFFILIATION: CPA, Profitability, conversion, lifetime player value, basic fraud metrics/trends, deposit value trends, cross-selling
  • ON SEO/DIGITAL MEDIA: conversion funnel, traffic source, lifetime player value, click rates, etc.

More details

Listing from

Breakdown

About us

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming, Crypto & Fintech experts globally.