Location: Remote, Kuala Lumpur
Job Description:
Love working with influencers and using social media?
We are seeking a digitally savvy, experienced marketing mastermind to develop and execute our innovative streamer marketing and creative campaigns.
If you are a team player who displays a positive, professional attitude at all times; who deeply understands the streamers / influencers world, then you are the person we are looking for. An exciting multi-function marketing role in fast growing global digital platform services company; looking for a bright, enthusiastic, and confident degree level professional with experience or proven interest in bringing value to the Marketing department.
As the Streamer & Influencer Marketing Manager, you’ll manage the sourcing, content creation, performance tracking and the planning and execution of successful streamer campaigns. Ultimately, you should be able to increase brand awareness and audience engagement across a range of social platforms and be able to report on the effectiveness of your activity.
You’ll have previous experience in social media and influencer marketing and be comfortable multi-tasking and leading your own projects. You are happy with using social listening and analytics tools.
Job Description:
- Lead a team of marketing executives and execute marketing campaigns for streamers.
- Coordinate all streamer marketing activities and regularly reporting to the Streamer manager of Asia.
- Work with the Streamer manager – Asia, to outline the company’s streamer marketing strategy, activity roadmap, and annual budget.
- Develop and implement comprehensive streamer marketing strategies to increase game visibility and engagement among streamers and the gaming community.
- Identify, recruit and build relationships with talents / individuals to stream from multiple social platforms.
- Manage, train, support and monitor relevant influencers / agencies to provide content direction for both in-house and external streamers to reach company's goals.
- Oversee day-to-day activities including content and performance strategies.
- Develop content strategy for streamers and curate ideas suitable for good streaming content.
- Develop training / product information decks and present sessions for streamer product training.
- Keep abreast of emerging trends, technologies and influencers; by researching social media trends, competitor's activities, industry experts, events, target audience and users related to company's products.
- Create and manage the company’s channels to enable platforms for in-house streamers to create content from.
- Develop and execute strategies to amplify social campaigns and follower growth for the company’s channels.
- Coordinate with the local marketing team to create streamer marketing strategies that work across different languages, target markets, channels, objectives and schedules.
- Manage the editing and publishing of content to promote our products in the best channels.
- Manage / script / support responses to social media channel inquiries, DMs, and comments to maintain and optimize engagement.
- Negotiating fair rates, and ensuring the relevant agreements are in place.
- Support streamers with design and creative media, merchandise and viewer engagement campaigns.
- Monitor, analyse and report social media insights to regularly evaluate and optimize content strategy.
The Successful Candidate:
- Bachelor's degree in Marketing / Media / Communications or related field
- 1 - 2 years of Influencer marketing experience
- Preferrably someone with iGaming experience
- Proven track record in outreach campaign strategies
- In depth knowledge of social media marketing
- Someone who is already in Malaysia
- Impeccable verbal and written communication skills
- Strong presentation and communication skills to effectively communicate information and ideas
- Fluent in english and Mandarin
- Outstanding project management skills; and super organised (you’ll work on multiple projects at once), with high attention to detail
- Project management skills: Effectively manage campaigns, ensuring they’re delivered on time, to a high standard;
- Knowledge of relevant platform and tools (e.g. Vamp / Grin / Upfluence / Whalar etc)
- Understanding social media usage habits of key markets in Asia is a plus.
- Skills in graphic designing (Canva, Photoshop, Ai or video editing)