Location: Remote, Asia
About the Hiring Company:
We are a leading content provider to the iGaming Industry, offering a multi-product portfolio that is innovative, regulated and mobile-focused. Our passion for premium entertainment is unrivaled. We strive to create the most engaging and evocative experience for all our customers across a range of products, including slots, live casino and bingo.
The Country Manager will be responsible for the territory and will define the strategic direction, budget management and delivery against the targets set. As the market specialist, they will drive optimization of the market working closely with key stakeholders in the business.
Job Responsibilities:
- Define and communicate the local market strategy, offer and product for Myanmar continuously monitoring competitive positioning & future regulation, in the market adapting strategy and tactics are required.
- Actively manage a full marketing and brand strategy, ensuring that you have an optimal media mix to drive mass market player acquisitions while providing a healthy ROI and establishing the brand.
- Conduct contract and agreement negotiation of affiliate and digital marketing agreements to increase market distribution in Myanmar
- Recruit, train and mentor the best talent for Myanmar market
- Formulating and implementing operational & tactical plans with global teams, ensuring robust financial control systems, and that the operating objectives and standards of performance are not only understood but owned by all who work in the team
- Closely monitoring the operating and financial results against plans/budgets and optimizing accordingly
- Work with Business Intelligence team to ensure player behaviors and any unique market insights are understood and direct optimization of strategy and tactical plans
- Work across the full player user journey establishing effective continuous improvement initiatives to drive acquisition and conversion efficiency, player on-boarding, retention and yield.
- Directly manage all above the line marketing activity and the commercial and contractual relationship with local marketing Media, PR & Creative agencies. Additionally, represent the company in the region to major customers, partners and professional associations
- Provide leadership and direction to cross functional team while working with other Country Directors and cross departments to capture and optimize synergies
- Establish additional market led operational processes, reporting and analytics, professionalizing the business while maintaining the entrepreneurial start up and agile approach and spirit.
The Successful Candidate:
- 3-5 years of experience in iGaming, preferably for Myanmar market
- Fluent in English. Mandarin and/or Burmese is a plus.
- A dedicated and strong leader -- this role will be a mixture of Marketing, Operations, Business Development, and Sales.
- Overall strategic mindset is key.
- Experience with producing and delivering advertising and promotional marketing campaigns alongside managing performance & response driven acquisition activities
- Strong commercial acumen and network in Myanmar market specifically is a huge plus.
- Proven experience managing budgets
- Sales and business growth experience within a B2B online business is a big plus
- A proven creative thinker with experience in the delivery of new product concepts, creating a market leading brand positioning & proposition
- Strong knowledge of online gaming industry, specifically within the online Casino / Slots product category
- Approachable team player with collaborative mind-set
- Excellent attention to detail with an ability to take each task through to completion
- Strong experience in marketing and/or territory management roles with proven experience managing external creative advertising, PR and media agencies along with internal central service departments