Location: Remote

About the Hiring Company:

An online casino and sports company based in Curacao is looking for a Country Manager Japan.

Job Description:

• Research and keep up to date on marketing specifically to the market.
• Responsible for optimizing revenue from the market’s key products.
• Establish a harmonious relationship with the local marketing agencies, affiliate partners, gateway media 
• Work closely with the team to cover all bases of the operations and transaction verification 
• Manage the Japan annual budget planning and quarterly performance reviews.
• Oversee marketing for the Japan market and responsible for overall execution of country strategy, positioning and growth initiative
• Develop and maintain strong, long-lasting relationships with partners 
• Act as the main point of contact between the brand and the business at all times
• Forecast, track and analyze Key Performance Indicators
• Develop and maintain an in-depth understanding of the online gaming industry, notably in Japan
• Actively manage a full marketing and brand strategy, ensuring that you have an optimal media mix to drive mass market player acquisitions while providing a healthy ROI and establishing the brand.
• Conduct contract and agreement negotiation of affiliate and digital marketing agreements to increase market distribution in Japan.
• Formulating and implementing operational & tactical plans, ensuring robust financial control systems, and that the operating objectives and standards of performance are not only understood but owned by all who work across the Japanese team.
• Closely monitor the operating and financial results against plans/budgets and optimizing accordingly.
• Work across the full player user journey establishing effective continuous improvement initiatives to drive acquisition and conversion efficiency, player on boarding, retention and yield.
• Work with internal stakeholders to develop and implement the Japanese marketing strategy; both above the line and online.

The Successful Candidate:

• Proven experience with affiliate marketing in Japanese market
• You will have strong experience in a Japanese marketing and/or territory management role with proven experience managing external creative advertising, PR and media agencies along with internal central service departments
• Budget and P&L management experience
• You will be a dedicated and strong leader, capable of performing within a matrix structure, with a result orientated attitude, good organizational awareness and ability to influence key stakeholders
• Excellent Japan online marketing experience - acquisition and retention
• Excellent attention to detail with an ability to take each task through to completion
• Previous experience as Country/Marketing Manager is a big plus
• Fluent in English and Native Japanese
• Solid marketing experience in the iGaming industry (Online Casino, Sportsbook, E-Sports, etc.) 
• Japanese native 
• Must come from iGaming B2C
• Acquisition and retention as main area
  

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

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About us

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.